2015’s Green Ribbon campaign has sparked an increasing number of conversations about mental health and an increasing number of Irish adults feel more comfortable in having a conversation about mental health. The stand-out successes can be seen in the workplace, where conversations about mental health are now as commonplace as conversations with friends or family.
A post campaign study carried out by Millward Brown found that:
- 75% say they now feel more comfortable in having a conversation about mental health (up from 71% in 2014).
- 66% say the Green Ribbon campaign has encouraged them to start conversations about mental health.
- 62% have been hearing conversations about mental health among family and friends since the campaign (same as 2014 and up from 52% in 2013).
- 61% have been hearing mental health conversations in their workplaces since the campaign (up from 53% in 2014 and 44% in 2013).
Our thanks go to the hundreds of See Change partners, ambassadors, volunteers and community activists that made the campaign such an incredible success in 2015.