Green Ribbon 2015 impact report released


2015’s Green Ribbon campaign has sparked an increasing number of conversations about mental health and an increasing number of Irish adults feel more comfortable in having a conversation about mental health. The stand-out successes can be seen in the workplace, where conversations about mental health are now as commonplace as conversations with friends or family.

GR 2015

A post campaign study carried out by Millward Brown found that:

  • 75% say they now feel more comfortable in having a conversation about mental health (up from 71% in 2014).
  • 66% say the Green Ribbon campaign has encouraged them to start conversations about mental health.
  • 62% have been hearing conversations about mental health among family and friends since the campaign (same as 2014 and up from 52% in 2013).
  • 61% have been hearing mental health conversations in their workplaces since the campaign (up from 53% in 2014 and 44% in 2013).

Our thanks go to the hundreds of See Change partners, ambassadors, volunteers and community activists that made the campaign such an incredible success in 2015.

Download the Green Ribbon Impact Report 2015

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